A new Twitter like service, named Blippy, is in private launch. The tool provides the answers for the question “What are your friends buying?”, similar to “What is happening” in Twitter. Take a look at http://www.techcrunch.com/2009/12/11/blippy/ post on TechCrunch. With all the privacy and massive data breach issues around, will people share their specific purchase information on the web?

Here are the views on Blippy from Phil Kaplan aka Pud (founder):

]]> http://www.leadmanagementresources.com/2009/share-your-credit-card-purchase-transactions-on-blippy/feed/ 0 http://www.leadmanagementresources.com/2009/social-media-for-your-business-survival/ http://www.leadmanagementresources.com/2009/social-media-for-your-business-survival/#comments Thu, 12 Nov 2009 02:35:10 +0000 Paddu http://www.leadmanagementresources.com/?p=69

Whether you are running a business or working for business, you just cannot ignore Social Media. Not anymore. It is not just about lead generation or sales growth. Social networking media combined with the web 2.0 tools and resources is becoming an ecosystem. Take look at the following brief video about social media and its impact on the consumers and businesses.

24% of tweets are by bots: What does this mean?

Social media networks like Twitter have become and indispensable part of Internet Marketing. Giant Corporations use Twitter to reach out to their customers and get valuable feedback. A recent Sysomos study has revealed that 24% of tweets are by bots. Sounds cold, uncaring and not very social?? Probably but not actually so. There are a lot of situations when bots are useful.Tweeting of blog updates,collecting tweets on a specific topic from twitter users etc. Take a look at this Mashable article for more examples.

Most internet marketers automatically post their blog updates to Twitter. Although these are automatic updates, it does not mean that they don’t care (as long as the blogs contain relevant material). This is like drip- emails or newsletters; they are sent automatically but the content is original every time. Bots spell doom only if the tweets are from various sources and not very original most of the time.

A company using bots to follow keywords may still seem ’social’ if it replies to people with appropriate comments. Just following all customers based on keywords and automatically tweeting pages is not going to make anyone happy. Auto-reply bots; Not very cool!!

So the conclusion: Use bots wisely and only when needed. They cannot replace the human connection!!The whole point of Social media is to be social. Bots can only make it easier in part.