While this blog serves as a lead management resource center for small and medium sized businesses and marketing professionals, a dedicated blog has been launched by LeadPro247 lead distribution, tracking and management service providers to cater to the Insurance Lead management needs of Agents, Brokers and professionals. Insurance lead segment is one of the competitive areas in internet lead generation and agents have started using internet generated leads increasingly. The entire insurance lead generation and management domain has undergone a sea change in the past couple of years.

The blog is located at http://www.Insurance-Leads-Management.Com. The subjects covered in the resource center include Insurance lead generation, leveraging social media by agents, buying internet leads, evaluating third party lead companies and lead providers / vendors, assessing insurance lead quality, lead tracking best practices, lead delivery and tracking processes, drip emails (autoresponders) for lead nurturing and automatic follow-up, insurance lead tracking software tools, lead management tips, tricks and guidelines, automating routing of leads to insurance agents, and effective lead conversion methods.

The entire spectrum of the insurance industry is covered. Health, Life, Auto, Home, Commercial / Business, Annuities, Renters and other insurance lead management professionals can benefit from these resources. The insurance industry centric blog will be a great complementary tool in you are in the insurance service industry.

Following sales lead tracking best practices using Lead Tracking Software solutions such as LeadPro247 significantly increases the chance of converting the Lead into a Sale. It is a known fact that over 70% of the prospects are never followed up in time. While employing a lead management software helps to reduce this rate to some extent, using the lead tracking best practices results in high lead conversion rates and increased prospect satisfaction.

Lead Tracking Process

Lead Tracking is nothing but the methodical way of following up with the prospects and recording the lead follow-up activities in the lead management database.

If the sales personnel are not in a position to log the follow-up actions and the results, especially in the case of small businesses, a lead administrator or lead coordinator can update the same in the central database. This practice helps the sale representative in getting an unified view of the lead during the next call or on site visit. Once the sales personnel realize the benefits of of centralized lead tracking, they will start following the process for their own betterment.

Tracking Log

The sales lead tracking log will include the following components, among others:

• Lead Origination / Capture Info
• Lead Assignment Info
• Drip Emails sent to the prospect
• Lead Reassignment or Transfer to another sales rep, if any
• Demo Requests from prospects
• Onsite Visits
• Telephone calls made and received
• Call Back reminders
• Gist of Email communications
• Snail Mails sent
• Marketing Literature fulfillment, if any
• Samples delivered, if applicable
• Movement of Sales Tracking Stage

Visibility to all this tracking information will save considerable time for the sales personnel. The sales support staff (at the back office) can also alert the sales reps based on follow-up triggers.

While many marketers and businesses have started realizing the importance of contacting the prospect at the quickest possible time from the point of lead capture, further follow-up activities have not caught up as required. Deploying a suitable lead management system and adopting simple best practices for lead tracking is imperative in today’s internet centric marketing era.