Lead Management 101

Lead Management 101 summarizes the overall process of sales lead management using a Lead Management Software tool such as LeadPro247 Sales Lead Tracking and Management web based service. Coupled with Inbound Marketing practices for lead generation, effective lead management will help convert more prospects to customers.

Lead Management Components

The following major components are involved in sales Lead Management.

Lead Profile Definition

Automated Lead Capture

Lead Assignment / Routing

Lead Nurturing via Drip Emails

Lead Follow-up Tracking

Prospect Feedback via Online Surveys

Lead Analysis Reportin