Leverage Online Surveys for Lead Nurturing and Engagement
Lead Nurturing and Continuous Engagement is a key process to increase the lead conversion rate (of new prospects) and convert the recycles leads to sales. Using Online Surveys tool as part of lead management will help assess the interest and buying intent of the prospects. Integrating the online surveys and lead management database will play an important role in such a situation. Survey Invitations can be sent via automatic drip email messages based on the lead follow-up stages and / or activities.
Why Online Surveys
Online Surveys enable the marketers to design surveys, build survey questionnaires using multiple question types, and deploy the surveys online in minutes. The web survey responses can be monitored, analyzed and viewed online in real time.
Online surveys also help survey response completion rates, as the prospects or customers (converted leads) will have increased comfort levels due to the anonymity of the internet.
Online Survey Features
Online Surveys include a number of features to design an effective survey questionnaire. Open ended and closed types questions can be used to frame the questionnaire. The survey pages and information pages can be fully customized and branded to decrease the survey abandonment rates.
Survey invitations can be sent automatically using the built-in Drip Email features. The invitations can also be tracked for clicks, opens and survey completion.
Integration of Lead Management and Online Surveys
An integrated online surveys and lead management tool helps to avoid duplicate database management. The lead follow-up activities and sales stages can be used as triggers for surveys and other follow-up actions. This is not possible, if standalone tools from different service providers are used.
