Business Owners, do you need to know where your small or medium business stands in Online Visibility? Are you already spending money on online advertising such as Internet Yellow Pages (IYP), Googles Adwords and Local Search marketing? AmIvisible service might help you in providing a better understanding. Your Internet Lead Generation capabilities (via SEM / SEO / Web 2.0 tools) are directly proportional to the online visibility of your business to the local community.
AmIvisible.org is a service for local business owners who are interested in understanding and improving their online visibility. The service shows how visible any given business is to potential customers, compared with its direct, local competitors. By covering millions of web pages on the leading search engines, yellow pages directories and popular local search sites, AmIvisible.org provides the most comprehensive analysis of local businesses’ online visibility.
AmIvisible is a unit of Palore (www.palore.com), the largest provider of SMBs (small and medium businesses) online information. Palore has been serving the SMB online advertising industry for the past four years, publishing reports on leading publications such as Search Engine Land and speaking regularly at industry conferences.
The service is available free of cost for businesses. If you are interested in improving your online visibility with SEM, SEO and Local Search experts, the service can also refer to experts and online marketing agencies in the respective fields.
The service is currently in beta testing in several US markets and will expand nationwide soon. Head to AmIvisible.org today and check out if your business shows up and how visible your business is on the internet.
Lead Nurturing and Continuous Engagement is a key process to increase the lead conversion rate (of new prospects) and convert the recycles leads to sales. Using Online Surveys tool as part of lead management will help assess the interest and buying intent of the prospects. Integrating the online surveys and lead management database will play an important role in such a situation. Survey Invitations can be sent via automatic drip email messages based on the lead follow-up stages and / or activities.
Why Online Surveys
Online Surveys enable the marketers to design surveys, build survey questionnaires using multiple question types, and deploy the surveys online in minutes. The web survey responses can be monitored, analyzed and viewed online in real time.
Online surveys also help survey response completion rates, as the prospects or customers (converted leads) will have increased comfort levels due to the anonymity of the internet.
Online Survey Features
Online Surveys include a number of features to design an effective survey questionnaire. Open ended and closed types questions can be used to frame the questionnaire. The survey pages and information pages can be fully customized and branded to decrease the survey abandonment rates.
Survey invitations can be sent automatically using the built-in Drip Email features. The invitations can also be tracked for clicks, opens and survey completion.
Integration of Lead Management and Online Surveys
An integrated online surveys and lead management tool helps to avoid duplicate database management. The lead follow-up activities and sales stages can be used as triggers for surveys and other follow-up actions. This is not possible, if standalone tools from different service providers are used.
Google today announced the availability of a browser add-on to block Google Analytics from tracking your web browsing history. Google Analytics is a popular, free web traffic tracking tool widely used by small and medium business and entrepreneurs. Though the tracking is completely impersonal without any personally identifiable information, Google says it is giving the choice to the web users.
How many people will install and use this add-on is still uncertain. Google’s other tools, such as Ads Preferences Manager and the DoubleClick opt-out plug-in, have not been wildly popular with the web users. Google may be releasing this product in order to the privacy concerns related buzz for the past few weeks.
If you are using Google Analytics as the web traffic tracking tool on your website(s), you need to take the analytics counts with a pinch of salt!
You can download the Google Analytics Opt-out Browser Add-on here and try it out.
Just as first responders save more lives, marketers and sales professionals who respond to the prospects first have very high probability of converting the leads to customers.
We all know that first responders such as fire service personnel, paramedics, police and doctors value the first hour after an emergency as ‘golden hour’. Actions taken in the golden hour saves countless lives and damage to the properties. Responding to a prospect who has raised his / her hand with an online registration or quote request is no different.
When a lead comes through your sales lead tracking and management software system, make sure that you respond in minutes, not in hours or days. Even if the product or service that you are selling has a long sales cycle, it is essential to reach out to the prospects at the shortest possible time lag. Note that an autoresponder (or drip email) message sent by lead system is not a replacement for your personal telephone call or email message.
Also, it does not matter if you are selling to businesses (B2B) or consumers (B2C). Remember that you are selling to people in either case. Decisions are made by human beings, not soul less corporations!
Here are the keys for increasing lead conversion:
- Respond to prospects in Minutes, not Hours or Days
- If the prospects are not yet ready for sale, nurture with resources such as:
- eBooks, Presentations, etc.
- Webinar recordings
- Tutorial Videos
- Case studies and success stories
- Stay in touch via phone calls and emails with the leads until they are ready to move to the next stage.
- Determine the frequency of touches and use appropriate contact methods
Establishing a process to monitor, respond and track the inbound marketing leads is a critical requirement in your marketing and sales strategy. Don’t let another lead slip through the cracks by delaying your first response!